Three Dimensional Checkers

It’s politics, not rocket science.

Kenneth Jarecke
5 min readNov 30, 2022
Kenneth Jarecke / Contact Press Images

There are three ways to look at presidential campaigns.

There’s the normal way, which is to read, watch the news and do your research, which is what most Americans do.

There’s the professional, insiders way, which is to know all the players both personally and professionally, pick your winners and losers, package your choices as journalism and distribute it to the masses (see above). This might not be the best way to report on things, but it makes the carpools much less awkward.

Then there’s the third way, which is to intently observe those running for office and make pictures that somehow reveal to the viewer who these people really are. That’s what us photojournalists, in theory, try to do.

Campaign photography is challenging, imperfect and filled with compromise, but on the rare occasions when it’s done right, it is magical.

When you’re inside a campaign someone else decides everything for you, the venue, where you stand, the light you use, the foreground, background and whether or not balloons will be involved are all outside of your control. You don’t even get to choose the food you eat or the amount of sleep you get.

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Kenneth Jarecke

I'm a husband, dad, photographer, a writer (sort of), an occasional rancher and the Founder of The Curious Society. https://www.curious-society.org