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Dear Gillette, We’re Done Here.
For most of my life the advertising dollars of your parent company, Procter and Gamble, have gone to support shows like, Married with Children, and The Simpsons. Television shows which center around a dysfunctional family who’s main problem is the incompetent, self-serving, idiot father whose attempting (and hilariously failing) to lead his family.
The archetype you’ve actively and consciously supported over these many years is that of the Jester. You could have went with King, Warrior, Magician or Lover, but no, you went negative. It was a choice. A choice designed to sell us stuff, that also had the side affect (I’m hoping it was accidental), of depicting half of the population as fools.
Archetypes are defined by a set pattern of behavior. This is important. How we perceive, react and interact with one another is largely defined by archetypes. They’re shorthand for how we treat each other.
Carl Jung said that Archetypes are the living system of relations and aptitudes that determine the individuals life in invisible ways.
Meaning, your desire to sell us stuff messed with our heads. More importantly, that desire messed with the heads of all the young people raised by television sets across our country. Advertising naturally seeks to influence people, but this goes way beyond that, this is social engineering on a…
